This year, 888 Holdings’ 888poker brand partnered with One Drop on an initiative to further champion World Water Day’s cause. 888poker’s involvement in the initiative includes having staged a special online Poker tournament in order to raise funds for the benefit of One Drop’s many charitable projects.
The online event carried a buy in of $11.11 with a total prize pool of $5 000 up for grabs.
Raising Awareness Among Players
One Drop is a non-profit organisation and major role-player in water-wise initiatives all over the world. The creator of Cirque de Soleil, Guy Laliberté, who also happens to be an avid Poker enthusiast, founded the organisation.
To date, One Drop has successfully raised in excess of $20m for the benefit of safe water access projects and endeavours on a global scale. One Drop’s senior director of special initiatives, Alexandre Meunier, said that the joint initiative with 888poker was One Drop’s first ever involvement with an online Poker tournament, and that they (One Drop) were confident that they had found a great support partner and ally in the 888 Holdings group, and more specifically, the 888poker brand.
Meunier went on to say that One Drop was excited at the prospect of having had the opportunity to raise water awareness and funds by reaching out to an extensive online community of Poker players, a point of connection that would most probably never have been on the cards had it not been for the partnership initiative with 888poker.
Senior vice president head of B2C at 888 Holdings shared in Meunier’s enthusiasm, saying that it was important to 888 Holdings to become involved in initiatives that bettered the quality of life of those in need and that bettering the world as a whole was a priority as far as 888 Holdings’ charitable activities were concerned.
He described the partnership collaboration with One Drop as being a milestone for the Poker entertainment group.
Besides the $5 000 in prize money, players also walked away with a large selection of 888poker promotional goodies from a free-to-enter draw.