Casumo Casino and Enteractive Partner

Tia Winter | 23 October 2019

Casumo, an online casino company based in Swieqi, Malta, is endeavouring to improve player activity and loyalty to their brand by implementing the tech platform reactivation cloud belonging to Enteractive.

The partnership will see the casino company expanding their player retention and fostering player loyalty through the plug-and-play service while simultaneously enhancing its safeguards for Responsible Gambling.

The solution employs a combination of native-speaking representatives and cutting-edge technology that is driven by human interaction. It additionally strives to improve customers’ experience by adopting a player-centred approach, which, in turn, creates long-standing brand loyalty as a result of these exchanges. The tech platform will integrate with the player acquisition ecosystem being used by the operator.

Casumo Excited to See Results

 Player Engagement Lead for Casumo Ludovic Diler said that Enteractive was the only firm that adequately met his company’s needs for reactivation services based on human interaction. He said that while the organisation’s initial test campaign was underway they received hugely positive results and that the feedback they’ve received from players has exceeded their wildest expectations.

He finished by alluding to a new project his firm now has with Enteractive, mentioning it uses real-time information and saying that everyone is excited to see what kind of impact it will have on Casumo’s retention approach.

Enteractive Thrilled with The Deal

Chief Executive Officer for Enteractive Mikael Hansson stated that his organisation is also very pleased with the deal, and was proud to add to Casumo to their list of associates. He said that the online casino company has always been a trailblazer in terms of generating loyalty in their customer base, which made for a perfect match with his firm.

Explaining the reactivation cloud, Hansson said that it provided the firm with a unique chance to plug personal calls into any stage of their Customer Relationship Journey. He said that he could think of very few operators that would benefit as hugely as Casumo from his company’s services and that his firm would continue serving their new partners with the exceptional quality conversion calls their secure, adaptable, manageable environment provides. When the deal was confirmed, Enteractive stressed that each of its processes is 100% compliant with EU General Data Protection Regulation, and let it be known that they had been created with player protection and operator compliance in mind.

Andrew Foster, Head of Business Development at Enteractive, said earlier this year that, thanks to the rising cost of acquisition and increased market regulation, reactivation will become more widespread shortly.