KamaGames Excels in First Half of 2019Tia Winter | 30 July 2019
This year March has been listed as the company’s most profitable month since its inception. They experienced exponential growth in active players as well as ARPPU (average revenue per user). In total, the first half of 2019 has enjoyed an 11.2% increase over the same period last year. This brought revenues to an impressive $46.3 million for the period.
A Recipe For Success
KamaGames has credited its H1 success to the launch of several new games, its innovative avatar constructor and new features in its flagship Pokerist app. There has been a large focus on personalization, which they believe has paid off.
Part of 2019’s new launches included new features such as party modes, slots, and tournaments. In addition, based on the 2018 success of the MTTs (Multi-Table Tournaments) the social gaming company has added two more to its portfolio. Players can now also enjoy MTT Omaha and MTT Party.
However, it is KamaGames recent launch of Facebook Games that has widened its reach more than ever. Although Facebook is not their most profitable platform, it believes it must go where its players are, and that there is room for growth.
Behind the Brand
In addition to the personalization offered by the avatars, which allow players to select everything from hairstyles to tattoos, the release of new titles such as Chinese Carnival, Oil Boss, and Divers Gold only serve to further enhance the brand’s portfolio.
KamaGames recently won Best Social Gaming Operator at the 2019 EGR North America Awards, and they believe this will only be one of the awards they win this year. According to CEO, Andrey Kuznetsov, the focus on personalization and giving players the right offers at the correct times is what sets them apart.
The company has over 120 million players worldwide, over 600000 active players per month, and is the number 1 grossing game app in Apple’s App Store and Google Play.
Today, KamaGames employs over 250 people, having opened its doors in 2010. It is the largest social Poker operator in Europe and it looks set to continue to grow from strength to strength.