Mobile Casino User Experiences Under ReviewTia Winter | 9 October 2017
Leading online gambling software developer Degree 53 has recently published a new report in their series of documents titled Betting and Gaming UX Reviews. The series’ second report has evaluated the mobile user experiences of ten popular online casino brands in the UK, delving into how their lobbies are optimised to provide effortless gaming, how they direct players to key tasks (such as signing up and logging in), and how they offer useful details and relevant content.
The experts at the development firm have also shared their own experiences of what creates a winning mobile casino user experience, including the elements of user-friendly lobbies and overall site optimisation to help retain players. Degree 53’s latest report also offers reviews and comparisons of British casino brands such as Unibet, Gala, BetVictor and Paddy Power.
These reviews and comparisons act as advice and guidance for mobile casino operators, providing tips on how to improve their products and offerings, along with what other elements they could add to make their casino interfaces more attractive to players.
Firm Provides Player Retention Tips For Casino Brands
Managing Director at Degree 53, Andrew Daniels, commented on the report’s release, noting that mobile gaming constitutes more than 40% of the online gambling market, making it an essential division for operators to focus their efforts on.
Winning and retaining players is an ‘industry-wide concern’, Daniels noted, and providing an appealing user experience for mobile players is something that could help in this department.
Mobile players in today’s age are extremely tech-savvy, and according to the Managing Director, this means they have certain expectations of mobile websites and apps, including fast loading times and processes that can be completed in as few steps as possible. If these features are not provided, players will often abandon an app and opt for a different brand instead.
Managing Director Weighs In On Second Gaming Review
Daniels continued, noting that his company’s mobile casino review has followed its very first report, which evaluated the user experiences of desktop online casinos. Degree 53 apparently received positive industry feedback for the first report, and was met with a big demand for a mobile version of the document.
He finished by saying that his team hopes the new report will provide a strong overview of what mobile casino operators can do to create more futuristic and engaging user experiences to increase their mobile player retention.