More specifically, a spokesperson from Pragmatic Solutions elaborated, the software is focused on cross content promotions. With the technology, it was explained, jackpot promotions would now be distributed across a variety of online casino games, dramatically enhancing player engagement across the entire platform.
Though, this is just the tip of the iceberg in regards to the technology’s full potential.
This latest deal is a big one, further marking Pragmatic Solutions as a major player in the iGaming market. But it also isn’t the only important online casino deal the corporation has struck in recent months. In July the company signed a content supply partnership with development studio Playson, vastly enhancing their portfolio of titles. Additionally, sister company Rhino Entertainment launched their own casino.
Interestingly enough, it is Rhino Entertainment in particular that seems to be benefiting from the latest arrangement with Blueribbon Software. A spokesperson at the company stated that the deal would be of huge benefit, allowing for the fast and convenient promotion of jackpots across a variety of global markets. This, the spokesperson concluded, would not only drive growth and revenue, but also further mark the corporation as an industry leader.
Needless to say, the move also helps deepen a global footprint, allowing Pragmatic Solutions and Rhino Entertainment to establish a stronger presence in the iGaming world at large.
Driving The Edge
Chief executive officer at Pragmatic Solutions, Ashley Lang, commented on recent developments. She referred to the latest alliance as a ground-breaking one, explaining that the sharing of resources with Blueribbon Software Malta allowed operating partners to truly drive a competitive edge like never before. She stressed that the new technology was about creating excitement and anticipation in players, which would ultimate go a long way to retaining a strong, sustainable online casino player base.
She went on to stress that, additionally, the jackpot system was also about incredible flexibility, with the software providing options for customised promotional solutions. Campaigns can be run that are tailored specifically for client bases, she pointed out, which was a key in helping partners outperforming competitors in every regard.
No doubt, the platform providers partners will be pleased to hear about the new online casino marketing doors that have just opened.