Push Gaming Confirms William Hill Pokies Deal

Tia Winter | 15 April 2020

Online casino content developer and distributor Push Gaming is making full use of its time and is sealing new deals at a rapid pace. By transforming itself from a start-up niche pokies developer and provider to a big gun supplier able to compete with top class developers and providers, the brand is fast forging ahead. A significant step has been the recent content supply partnership inked with major British bookmaker William Hill.

William Hill, one of the biggest bookmakers and online casino operators in the industry today will soon be rolling out Push Gaming’s complete range of online pokies to its entire global operator-network across the regulated world. This marks a milestone achievement for the brand, and an opportunity rivalled by no other in terms of rapid and massive expansion.

Integration Over Time

Push Gaming has since the final inking of the deal confirmed that the integration of its present as well as its future pokies content will be mediated by its own in-house gaming platform. The games will be added to William Hill’s growing library of award-winning titles over the course of the coming weeks, with more titles added as they are developed over time.

The supplier has been working hard at getting its content across to various big-name platforms and recently closed a similar deal with GVC Holdings.

Push Gaming is renowned for its high-quality pokies like The Shadow Order, Razor Shark and Jammin’ Jars, and new titles of the same calibre are expected to follow.

Partnering With Giants

The recent William Hill deal is a source of immense excitement and promise for the company. Push Gaming CEO James Marshall describes the British-based brand as a titan of the online casino industry. Marshall said that it was for this reason a delight to be in the position of partnering with William Hill.

The initial batch of pokies to be rolled out to the bookmaking giant will comprise of all of Push Gaming’s most popular best sellers. More titles will be added to the platform as and when they emerge from the Push Gaming production line.

Push Gaming develops games that are both immersive as well as mobile-focused, meaning that all pokies developed by the company are fully compatible with all major mobile devices and operating systems.