Playtech Launches New Distribution Platform

Tia Winter | 10 January 2019

It’s a new year, and as was to be expected, many new developments are taking place in the ever-evolving world of online gaming and entertainment. Casino games developer Playtech has just launched a brand new distribution aggregate platform, which will allow users of the company’s services to access what is known as the Playtech Engagement Centre.

The main aim of the Playtech Open Platform (POP) is ease of use and the functionality will bring multiple developers together onto a single launch-pad, making it easier than ever for casino operators to access their games and content.

POP Is A One-Stop Shop

Content by a host of developers, including IGT, Red Tiger Gaming, Blueprint Gaming, to name but a few, has already been incorporated onto the Playtech Open Platform. The platform also includes an online marketplace digital space where operators can custom-select the specific software and tools that they want to offer to their customers.

According to Playtech’s Chief Operations Officer, Shimon Akad, the new platform product will establish the company as the technology provider of choice for operators wanting to perform at a notch above the rest. It’s a fully integrated system and a choice product as far as accessibility and a streamlined approach to operational solutions is concerned. Akad pointed out that the platform may very well achieve its main goal of changing the way that the industry approaches content management.

POP is basically a one-stop shop for developers and operators alike. It’s the ultimate coming together of the supplier and the customer and takes a lot of the humdrum out of acquiring new software and turnkey-tools.

Praise For Playtech

One of the first global operators to have signed up on Playtech’s new platform, is acclaimed Bingo provider, Buzz Bingo. Chief Executive Officer Chris Matthews spoke excitedly about the company’s collaboration with the platform provider. Matthews is of the opinion that POP has the potential to become a game-changer in the industry, and said that thanks to the superb set of solutions offered by the product, Buzz Bingo is already in the position of being able to develop its own offering and products in a much more effective way.

Thanks to companies like Playtech, the future of software solutions in the gaming and casino industry looks bright indeed.

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